• 3 Ways to Target and Reach Custom Audiences on Facebook

    Posted 7 July 2014 10:23 AM by Liam Copeland

    By now we should all be aware that Facebook is becoming more “play to pay” in favor of user generated (vs. brand generated) content. Facebook’s algorithm changes are going to keep coming, but fortunately there are a few ways we can better target relevant audiences within Facebook...

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  • What the New Facebook Pages Mean for Your Brand

    Posted 7 April 2014 11:10 AM by Brittany Singer

    In the coming weeks, Facebook is rolling out a fresh look for Pages on desktop, which will feature a clearer view of content on Pages with the added bonus of giving page admins easier access to tools. The update rides on the coattails of the recent design change to the Facebook News Feed.

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  • Giggles with Google on April Fool's

    Posted 1 April 2014 6:00 PM by Jinah Kim

    The number one trait people look for in a mate? Sense of humor. So it’s no surprise that brands attempt to woo customers the same way. And what better day to shine and show off the wit and charm of your company than today, April Fool’s?

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  • The MASHine

    Posted 19 March 2014 6:30 PM by Marc Fulton

    Sound designer Miles Polaski's The MASHine is an interactive audio and visual installation that combines the contemporary art of song mash-ups and Projection Mapping. The installation, which is on display in Abingdon, Virginia, features 42 songs (21 instrumental tracks and 21 vocal tracks) assigned to 42 buttons giving its user the opportunity for...

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  • Fodder Mascot Bracket 2014

    Posted 17 March 2014 4:30 PM by Marc Fulton

    Moxie Fodder presents the third annual Mascot Bracket. The seeds and school names have been removed in order to focus on the aesthetic aspect that each team's mascot brings to the table. Even if you want to keep with your tried and true bracket methods, add this wild-card system to the mix for an interesting approach to the madness.

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  • SXSW 2014: Wrapup

    Posted 17 March 2014 3:30 PM by Ann Masters

    This year’s SXSW Interactive, as a microcosm of what’s occurring in the tech world at large, was full of stunning insights into cutting-edge technological advances and ideas. It was also full of Moxie. So we asked our experts to weigh in on all the exciting and emerging trends they saw in Austin.

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  • It’s Technical: Wearable Technology and Your Health

    Posted 11 March 2014 2:30 PM by Shannon Smith

    Turn off the TV and go outside and play! Growing up, many of us heard parental promptings like this. Today, as electronic devices continue to multiply, so do accusations of the negative effects they’re having on our health. Research shows that the more we’re logged on, the less active, productive and serene we are.

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  • Lessons From the Dustins on How to Survive SXSW

    Posted 10 March 2014 5:00 PM by Dustin M. Thomas & Dustin Thompson

    Our pair of Dustins is taking Austin by storm, networking, eating and drinking their way through town. Here are some pro tips from Dustin (Thompson)'s second and Dustin (Thomas)'s first time at SXSW. You can get the full experience on their site: dxdtsxsw.com.

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  • Mobile Zen: The Data Behind Happiness

    Posted 9 March 2014 4:00 PM by Chris Bailey

    If you tie happiness to a brand, good things will happen. Sounds obvious doesn’t it? Then why in this industry do we spend so much of our time and money creating ads that people can’t stand? There’s an entire business segment behind helping people avoid ads. Ad blockers, ad-free kindles, ad-free Spotify, so on and so on.

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  • What Drives Word of Mouth?

    Posted 8 March 2014 6:00 PM by Matt Schneider

    Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.

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