Delta Big Thank You
360 MODERN MARKETING SOLUTION
Summer is a busy season for Delta, so how do you thank more than 80,000 employees for their hard work and do it in an innovative, unprecedented way?
We helped Delta thank each employee by name by creating one of the longest Facebook Live events in history: a 55+ hour event featuring more than 430 celebrities, Delta partners and company leaders.
Our event reached 13 times more people than there are on the Delta employees roster. In addition, the content generated an outpouring of comments and reactions – driving positive sentiment above benchmark.
93,229 VIDEO VIEWS
35,528 SOCIAL ENGAGEMENTS
78K WEBSITE VISITS
80,000+ NAMES READ
23 CITIES FEATURED
55+ HOURS BROADCAST
430+ PERSONALITIES PARTICIPATED