Delta Corporate Social Responsibility
As Delta’s agency partner, we were tasked with making Corporate Social Responsibility human. To do this, we needed to educate passengers about Delta’s CSR initiatives and the impact of Delta’s global efforts to give back.
We put Delta’s passengers at the center of the story with a poetic yet fast-paced rallying cry. It reminded customers that a personal choice to fly Delta directly impacts contributions to charities and delivered an emotional incentive to fly Delta again: A Delta ticket buys much more than just a flight.
The spot resonated powerfully with Delta’s followers, reaching 7.2 million views across social channels. As a result, the video organically pushed view rates 2x higher than the benchmark on Twitter and drove a more efficient CPVV than benchmark on Facebook and Instagram.
HIGHER VIEW RATE
More efficient cost per video view than benchmark on Facebook & Instagram.