Moe’s Southwest Grill Quesopalooza
Once a year, Moe’s rewards its loyal fans with Free Queso Day. So, how did we give queso its rock-star status?
With the help of Moxie’s Unit3C, we created original, buzz-worthy content and developed a socially driven, cross-channel campaign.
Fans quickly got amped, and within a matter of hours we set in motion the most talked about Free Queso Day ever.
The Moe’s Quesopalooza
Tortilla Guitar video went viral
“This is an unorthodox, right-brain concept that does a really good job promoting Quesopalooza.”
“Check out the awesome ad before you convince yourself it's Taco Tuesday.”
“It's truly the perfect way to advertise the event.”