Ainsworth Pet Nutrition Rachael Ray Nutrish
Influencer Marketing Campaign
Research shows that consumers seek advice and recommendations from friends and peers. How can we use that to build awareness for Rachael Ray Nutrish?
We developed a strategic, multi-year influencer program, which started with heavy product focus and moved towards storytelling in the lifestyle space.
With record sales week after week, Nutrish is now the fastest-growing super premium pet food brand in the U.S.
Rachael Ray Nutrish
10,000 pieces of content collected to use on behalf of Nutrish
1,000 product reviews on Nutrish site before the products were on shelves