Moxie | Marketing that moves

Forward-thinking solutions

for a modern world.

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Future X

Enabling clients for the future

EXPERIENCE THE FUTURE OF MARKETING.

Technology is evolving at an unstoppable pace. Thankfully, our Future Experiences Group is here to lead our clients through each change. By identifying critical trends and technologies, we keep brands moving, and our unique FutureX lab lets them experience it all both first and first-hand.

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Publicis Media UNIT3C

Social Media Center of Excellence

CHANNEL. CREATION. COGNITION. TOGETHER.

One of the industry’s first social media centers of excellence, Publicis Media UNIT3C brings channel, creation and cognition together to deliver dynamic, brand-to-consumer connections across shared spaces. Backed by a full-service production studio and engineered for agility, UNIT3C and its nimble, cross-specialty team of experts seamlessly execute social marketing campaigns from ideation to creation.

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Decision IQ

Putting the sight into consumer insight

SEE INTO THE MIND OF THE MODERN CONSUMER.

The digital economy’s fast growth and changing landscape require a shift in approach—one that speaks to the modern consumer. That’s where DecisionIQ steps in. Our team of data scientists, advanced analysts and consumer insights experts collect and compile data to predict what’s going to happen next so our clients can make the best business moves.

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Moxie CRM

Consumer engagement solutions

A SMARTER WAY TO CONVERT CONSUMERS INTO LOYAL CUSTOMERS.

Nothing is more important than making your brand message relevant when it matters most—in the moment. That means we need to know what our customers want, even before they do. With Moxie CRM, we give you everything you need to leverage data for smarter targeting—keeping you ahead of your customer’s purchasing decisions.

Capabilities

Our core capabilities lie at the heart of everything we do.

Agile Content Our clients asked for fast, efficient, high quality content, and we responded with an innovative solution: Unit3C. Our agile content practice encompasses a fully equipped, on-site production studio and multi-talented staff. With the ability to direct, shoot, edit and animate short- and long-form content in our signature 24-hour cycles, we exceed our clients' needs for real-time content.

Creative Three core disciplines fuel our creative capabilities. Through Content Ingenuity, we leverage in-house production facilities to create quick-turn experiences, videos and other content across social platforms and beyond. For big ideas that grow brands, we rely on Brand Narrative to create traditional and non-traditional advertising—everything from tent-pole campaigns to immersive executions and branding identity to package design. Finally, Design Technology converts complex data into hyper-personalized conversations. Using best-in-class CRM tools, we infuse digital innovation into email marketing, digital banners, commerce sites and more.

Media Innovation Our significant planning and buying clout, powered by ZenithOptimedia Group, is just the beginning. We craft new approaches for modern integrated communications by applying our thinking across social, influencer, mobile, video, OTT and beyond. A key difference is our pioneering audience profile enrichment, where we connect human signals using 1st, 2nd, and 3rd party data and narrowcast to addressable audiences across existing and emerging media channels.

Tech Solutions We make smarter systems. Our team of solutions consultants, infrastructure architects and development specialists constructs content delivery platforms, CRM decision engines and omni-commerce and mobile universes that bring to life consumer experience strategies. If what you need doesn't exist, we'll make it.

Strategic Planning We move our clients forward by marrying the arts and humanities with business goals and consumer insight. We define the challenge and create a comprehensive plan, from marketing strategy to digital enablement, that unlocks demand potential. To help prepare our clients for tomorrow, our Future Experiences Group shows our clients how to keep pace with changes in technology and consumer behavior.

Data Cognition From data marshalling, omni-channel attribution, Bayesian networks and spectral clusters to predictive modeling and recommendation and targeting engines—we use data and technology to create firsts. We collect, clean and connect rich data sources and continuously optimize as we thread experiences through different platforms, channels and mediums.

Capabilities

Our core capabilities lie at the heart of everything we do.